Photoshop postcards

Photoshop postcards DEFAULT

How to Print a Postcard With Photoshop

By Daniel Hatter

A hard copy of your PowerPoint presentation can be a useful reference for your audience.

Photoshop lets you fully customize print jobs when you use its built-in printing interface, which makes it a good option when you need to print photos or other graphical projects. If you created a postcard with Photoshop for your business, you can customize the Photoshop print settings to fit that size and type of paper. To print a postcard with Photoshop, all you need to have is a color printer and a blank postcard.

Open your postcard design in Photoshop. If you have a design for the reverse side of the postcard -- that is, the side for the address and stamp -- open that file in Photoshop as well.

Click the “File” menu and select the “Print” option. Alternatively, press “Ctrl-P” on your keyboard. Select your color printer from the “Printer” drop-down menu, then click “Print Settings.”

Click the “Printer Paper Size” drop-down menu and select the “4x6” option. If your postcard is a different size, select the “Custom” option and type in the dimensions. Note that the maximum dimensions for a postcard, as specified by the U.S. Postal Service, are 4.25 inches tall by 6 inches wide. It must also be between .007 and .016 inches thick (see link in Resources for full specifications).

Click the “Media Type” drop-down menu and select your media type -- for example, “Glossy Photo Paper” or “Matte Photo Paper” -- then click the “Print Quality” drop-down menu and select the print quality -- for example, “High.”

Check the “Borderless Printing” check box on the page and turn on your printer. Remove the paper currently in the paper tray and replace it with your postcard paper. Back on your computer, click “OK” and “Print.” When it has finished printing, flip it over and reinsert it into the paper tray. Print the reverse side of the postcard using the same settings you used previously.

References

Resources

Writer Bio

Daniel Hatter began writing professionally in 2008. His writing focuses on topics in computers, Web design, software development and technology. He earned his Bachelor of Arts in media and game development and information technology at the University of Wisconsin-Whitewater.

Sours: https://smallbusiness.chron.com/print-postcard-photoshop-46240.html

Create an Awesome Postcard with Photoshop in 3 Steps

Design can be a tricky subject for any marketer, especially when it comes to creating promotional material. You basically have two options: outsource the task or put on your design hat.

If you decide to give the latter a-go, this article will help you create a clean and effective design for your next promotional postcard. It will also walk you through step-by-step where to find appropriate material as well as tools you can use to create your final product.

Step 1

First you’ll want to think of a photo or image that fits your promotion. That’s the easy part (auto loan = car, mortgage loan = house, etc.). Finding a copyright free image that matches what you’re looking for is another story. However, if your company already has an archive of photos or pays for stock photos this part might not apply. But for those of you who don’t have these stock photo resources available, here are a couple sites where you can start your search for free goods:

If none of those resources have an image you like, you can always continue the search on other sites. Just make sure the photo license is copyright free or under the Creative Commons license CC0. Otherwise you’ll need to pay to use the image.

To walk you through the process, I’m going to be making an auto loan postcard to send out to a targeted group of account holders. Here’s the free image I chose from gratisography.com:

As a rule of thumb, you’ll want to look for images that give you some blank space. This will provide you with room to add text and it generally keeps the postcard from looking too busy or cluttered.

Step 2

Next you’ll want to come up with the copy. Keep in mind this text will have to go on top of the image you decided on, so keep it short and simple. Let that awesome image you worked so hard to find do most of the talking for you. You should try and get your main idea across in two lines or less. It’s important to remember what we’re selling here. With a postcard, we want to drive foot traffic in our branches, traffic on our websites or inbound phone calls. It’s a good idea to keep that in mind while coming up with the copy.

I would suggest coming up with a catchy one-liner that applies to the promotion and then a short section including the actual deal for the back of the postcard. Coming up with one-liners is no easy task, but there are steps you can take to work through your writer’s block.

Try writing down 25 different options/versions of what you want to say. I know, that sounds like a lot, but don’t let yourself get caught up in making them all perfect or even good. This exercise is to help you brainstorm. You might come up with one you love or find out what you definitely don’t like. Either way you’re getting the creative juices flowing.

You can also use the image you chose for inspiration, or look into old sayings that you can put a twist on. The possibilities are endless, but don’t let that sidetrack you from connecting the copy to the promotional message.

Here’s what I came up with:

One liner: “Life can take you to some amazing places, we can help you get there.”

Deal: “Auto loan rates starting as low as #.##%”

Note: steps 1 and 2 are interchangeable. It really depends on how you want your process to work!

Step 3

Now that you have your image and copy ready to go, it’s time to unleash your creativity. If you’re worried you don’t have the artistic skills of Michelangelo stashed in your back pocket, don’t worry. There are a few easy tricks and tools you can utilize to create your masterpiece with little creative energy required.

First you’ll need to open a program that allows you to edit your photo and apply copy. The most obvious resource for this Adobe Photoshop. Since Photoshop requires a paid license for use and at least some knowledge of the program, you might need a different option. That being said, for the sake of this article I’m going to use Photoshop to create my final product. If you don’t have access, there are other online programs you can utilize to create similar results.

Using Photoshop, here are the steps I took to edit my image:

A. Once you open Photoshop, go to File –> Open and find your image. The image will import as a Background Layer initially, double click on that and it will change it from a locked background to Layer 0 (which is what you want). The Layers panel should be located at the bottom right hand of your screen.

B. Now that you have your image, you’ll need to resize the canvas to the correct postcard dimensions. You can do this by going to Image –> Canvas Size and change the width and height. Then we just need to resize the image so it fits inside our corrected canvas size.

Short Cut: clicking Command + T (or Control + T if you’re using a Windows computer) will allow you to resize the image and if you hold the Shift key as you change the size, the image will keep its original dimensions and not distort.

C. Now it’s time to add your copy. Using the Type tool, located in the left hand toolbar, you can click anywhere on the photo and just start typing. You also have the ability to change the font, color, size, and spacing of your copy to fit whatever you think looks best. For this postcard I used the font Roboto for the main type (which can be downloaded for free from Google Fonts), and SignPainter HouseScript (which comes with Photoshop) for “get” to add some style. I chose to make it green as well because it fits with my company’s branding.

Since the initial one liner fills up all the available blank space on the image, we can either get a little creative to add the deal information to the front of the postcard, or put that information on the back of the postcard. If you want to go with the first option, adding a solid color box can be a quick solution to this problem. I made my box using the same green color again and added the text in white on top to make it more pleasing to read. I also left room on the far right side for a logo.

D.The postcard looks pretty good as is, but since we're already in Photoshop there are other things we can do to make it even cleaner. I personally like the look of Black & White images. If you do as well they’re pretty simple to create. Just make sure you have your Layer 0 selected and go to Images –> Adjustments –> Hue/Saturation and bring the Saturation all the way down to -100.

In the same Adjustments tab there are other techniques you can play with to enhance the image further. I always like to use the Brightness/Contrast option to help make the image a little less flat. Here is the result:

I did some additional stylized editing, that I won’t go into here, but there are plenty of free online tutorials for Photoshop if creating this postcard has sparked you interest. Here is my final version, which you can download for free from Onovative’s Template Library:

Some Final Thoughts:

  • Make sure you size your postcard accurately and use the correct margins for your company’s print provider. You don’t want to accidentally send out a couple hundred communications that have had some of the copy cut off in the printing process.
  • Follow any branding guides your company might have. Use company colors and logos to give the postcard a professional look.
  • Take some time to think about the copy on the back of the postcard as well. Spending time to add a little flare to the backside of your postcards will get people excited about your offers.
  • Have fun with it! Even if you don’t normally design your own collateral, it can be rewarding to test your abilities and have a hand in the creative process.
  • When in doubt, reference simple but key design principles like alignment, contrast, and balance.
  • If you REALLY don’t like the idea of designing your own postcard, or just simply don’t have the time (I know you probably have a million other things on your plate). You’re free to use any of Onovative’s premade postcard templates in our template library.

Automate your Onboarding with Onovative
Sours: https://www.onovativebanking.com/best-practices/create-an-awesome-postcard-with-photoshop-in-3-steps.html
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Creating a Postcard in Photoshop

The Project: to make a fun postcard image from a beach vacation in the iconic “large letter” style of Curt Teich.

curt-teich-postcards

You can learn more about Curt Teich in Greetings From Big Letters, USA, and explore the enormous digital archive of his postcards at Newberry.org.

Here’s a sneak peek of what we’re making.

postcard

More after the jump! Continue reading below
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Along the way we’ll see how to use several important Photoshop features for improving your photos, including content-aware crop and move, straighten, and the Patch tool.

Using Content-Aware Crop and Straighten

To begin, I have a photo I want to use as the background. It needs to be cropped to my postcard size and straightened. In CC 2017, you can take advantage of a Content-Aware option fill in any blank spots created while cropping. In the Options bar, I set the size of my image and make sure that Content-Aware is selected.

crop-options

To straighten my image, I use the Straighten button in the Options bar. I simply drag a line along the horizon to level it out.

straighten1

Since I’m taking advantage of Content-Aware crop to fill in parts of the sky, I can extend my crop area outside the boundaries of my image.

content-aware-crop

Here is the result. Photoshop has filled in the extra sky and my horizon is now straight.

crop-done

The Patch and Content-Aware Move Tools

The Patch tool allows you to quickly get rid of distractions by seamlessly replacing them with detail from elsewhere in the image. In this case, I want to remove the swimmer in the background and move the kids to the right side of the image. I also want to flip them, so the boy is walking into our image, instead of leaving. And I want to do all of this work non-destructively.

blank-layer

Let’s start with the swimmer in the background. The Patch tool will quickly get rid of her. Start by making a new blank layer in the Layers panel. At the bottom of the Layers panel, choose New Layer. This is where the changes will be made, preserving the original pixels in the Background layer.

With our new blank layer active, choose the Patch tool from the Tool bar.

patch

In the Options bar, set the Patch tool to Content-Aware and select Sample All Layers.

patchoptions

Drag with the Patch tool to make a selection around the swimmer.

patch-select

Click inside of the selection and drag to a new clean area to replace it. Notice all of this happened in our retouching layer. The original image is still intact.

Deselect (press Command/Ctrl+D).

patch-move

We now need to move and flip the kids. Select the Content-Aware Move Tool. In the options bar, set the mode to Move, select Sample All Layers and Transform on Drop. Make a large selection around the kids. Don’t get too close to your subject and don’t forget any shadows.

content-aware-move

Click inside of your selection and drag.

contenawaremove

With Transform on Drop selected, there will be bounding box allowing you transform the selection. With a simple right-click, choose Flip Horizontal. Press Enter/Return to accept the transformation. Deselect again.

flip-horizontal

The kids look great in the final result, but the horizon got a bit wonky. We can easily fix it with the healing brush.

image17

In the Options bar for the Healing Brush, choose All Layers from the drop-down menu.

image18

Hold Option/Alt and click on a good area to heal from. It’s best to place the target over a line (in this case, right on the line where the ocean and sky meet).Release the Option/Alt key. You should now have a loaded cursor. It shows you the pixels you will use to heal with. Make sure your healing layer, in this case, layer 1 is still the active layer. Paint over the area to heal. You may have to reselect the good pixels a few times. You can make your brush larger and smaller with the bracket keys,

Release the Option/Alt key. You should now have a loaded cursor. It shows you the pixels you will use to heal with. Make sure your healing layer, in this case, Layer 1 is still the active layer. Paint over the area to heal. You may have to reselect the good pixels a few times. You can make your brush larger and smaller with the bracket keys,

Make sure your healing layer, in this case, Layer 1 is still the active layer. Paint over the area to heal. You may have to reselect the good pixels a few times. You can make your brush larger and smaller with the bracket keys,

Paint over the area to heal. You may have to reselect the good pixels a few times. You can make your brush larger and smaller with the square bracket keys on your keyboard.

image19

Here is the final result. It’s not perfect but it doesn’t need to be. We are going to add text on top and you won’t see much of this background image.

image20

Warping Text

Our postcard needs some text. Using the Type tool, we are going to create point type. You can set up your type options before or after you click with the Type tool.

To create point type, you simply click with the Type tool (as opposed to clicking and dragging, which creates paragraph type).

Once you finish typing your text, switch back to the Move tool. As long as your type layer is selected, you can format it using the Character panel and the Paragraph panel.

image21

image22

Once my type looks the way I want, I grab my Type tool again. After making sure the type layer is selected, I go to the Options bar and click on the Warp Type tool.

image23

I applied a Wave warp on this type.

image24

For the next part of the Postcard, my type needs to be just pixels, not editable type. To do this, I right-click on the type layer and choose Rasterize Type.  To give yourself the flexibility to edit the type later on, make a copy of the type layer before you rasterize it.

image25

We are about to create many more layers. Getting organized now will be beneficial for the rest of the project. Start by making the background a regular layer: simply click on the lock in the layer. Shift-click to select layer one and background and click on the folder icon at the bottom of layers panel to make the into a group. Double click on the name group to change it to

Shift-click to select Layer 1 and Background and click on the folder icon at the bottom of layers panel to make them into a group.

Double-click on the name group to change it to Background.

The next step is to get each letter into its own layer. We want each letter to have a different photo inside of it. With our rasterized text selected, we will use the Magic Wand to select each letter and copy it to a new layer using the keyboard shortcut Command/Ctrl+J. Think of this process as “jumping” your selection to a new layer to help you remember the shortcut.

With your rasterized text layer active, click inside a letter to select it and use Command/Ctrl+J to place it in its own layer.

Repeat for each letter.

image26

image27

Once you have letters in their own layers, place them into a group to make it more manageable. The original text layer should be at the top of the stack. We are going to place a stroke on this layer and reduce the fill opacity so we only see the stroke.

image28

image29

Using Clipping Masks to Fill the Letters with Images

Next, we will fill each of the letters with an image using clipping masks. I have all of my images in a library. You might have images on your hard drive. We need to place them into Photoshop. You can drag and drop from your hard drive, from Bridge or from your library. Resize as needed.

Rearrange your layers so each photo layer is above the corresponding letter layer. To create a clipping mask, right-click on the photo layer and choose Create Clipping Mask. You can also move your cursor in between the layers and Option/Alt-click when you see your cursor change. Your photos now only appear inside of the letters.

image30

image31

Adding a Border

There are many ways to add a border in Photoshop. I like to use a rectangle with a stroke. With the rectangle tool, draw a shape that covers your entire image. In the Options bar or the Properties panel, set the fill to None and choose a color for your stroke. Then set the stroke width. For this postcard, I added 2 rectangles of different sizes and applied different colored strokes.

To finish it up, I added some text and layer styles.

image32

image33

Finished Project

postcard

Sours: https://creativepro.com/creating-a-postcard-in-photoshop/
Creating a Post Card in Adobe Photoshop CC

There was a great demand for her, and for white women in general. She's blonde, slender. she was.

Postcards photoshop

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Layering Multiple Background Landscapes In A Surreal Collage - Cut and paste #44

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Now discussing:

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I love it with my eyes. - All men love it.



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