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NEW YORK, March 1, 2021 /PRNewswire/ -- VOSS Water announces that Rachel Chambers has been named Senior Vice President, Marketing. Chambers joins VOSS from Perfetti Van Melle where she served as Vice President Marketing (US and Canada) leading the Airheads, Mentos and Fruit-tella brand franchises. Under her leadership, brand sales grew over 60% driven by breakthrough brand re-positionings, a focus on core growth, as well as success in bringing numerous innovations to market including the recent launch of Fruit-tella to play in the growing "better for you" segment and the first new brand from PVM in the US in over 30 years.

Rachel's experience will be instrumental in reinvigorating VOSS innovation, marketing & driving sales to record levels.

An accomplished marketing leader with over twenty years of experience, Chambers has managed some of the biggest brands in the U.S. market during her tenures at Starbucks and Procter & Gamble. She holds a BA in Economics from the University of Notre Dame, as well as an MBA from The Wharton School, University of Pennsylvania.

Glenn Hartman, CEO of VOSS Water, shared: "We are delighted to have Rachel join our team as we elevate the talent in our company. We are confident that her experience and talent will be instrumental in reinvigorating the VOSS innovation and marketing plans driving sales to record levels."

ABOUT VOSS WATER

Known worldwide for its uniquely beautiful bottle design, VOSS is truly special because of what is on the inside. From our naturally pure, crisp, refreshing still and sparkling waters to vibrantly flavored sparkling and a line of VOSS+ beyond hydration product innovations including VOSS+ Aquamin, VOSS+ Vitamin D, and VOSS+ Collagen, VOSS boasts a range of premium products that can be incorporated into your every day. VOSS is celebrated globally in over 50 countries and is available throughout continental Europe, U.K., U.S., Australia, Canada & Mexico.

CONTACTS:

For press inquiries, please contact: [email protected]

Cision

View original content:http://www.prnewswire.com/news-releases/voss-water-hires-leading-cpg-marketer-to-oversee-marketing-301237683.html

SOURCE VOSS Water

Sours: https://finance.yahoo.com/news/voss-water-hires-leading-cpg-183900000.html

Exchange relationships in consumer markets?

Abstract

Discusses the validity of classifying transaction and relationship exchanges (and marketing theories) according to whether the selling firm is operating in consumer or industrial markets. It is only recently that relationship marketing, and thus the exchange relationship paradigm, has started to become an alternative approach to consumer markets. Aims at understanding if the work of the Industrial Marketing and Purchasing (IMP) can be applied to end‐user consumer markets. There is a series of reasons behind this decision; however, the most relevant one is trying to bring a very extensive body of theoretical work within the realm of consumer marketing. First, lists the interaction and network approach assumptions (to be associated with the concept of exchange relationships), next, analyzes and reformulates these assumptions and finally, suggests that the interaction and network approach can be applied to consumer markets, showing that both transaction and relationship exchanges may co‐exist in all markets, regardless of the product/service sold or client/ market served.

Keywords

Citation

Pels, J. (1999), "Exchange relationships in consumer markets?", European Journal of Marketing, Vol. 33 No. 1/2, pp. 19-37. https://doi.org/10.1108/03090569910249157

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

Sours: https://www.emerald.com/insight/content/doi/10.1108/03090569910249157/full/pdf
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