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‘As seen on TikTok’: App becomes shopping phenom

NEW YORK (AP) — Near the Twizzlers and Sour Patch Kids at It’Sugar are random items — fidget toys, fruit-shaped soft jelly candies — that earned a spot on the candy store’s shelves because they went viral on TikTok.

A flood of videos last year showed people biting into the fruit gummies’ plastic casing, squirting artificially colored jelly from their mouths. Store staffers urged the company to stock up, and the gummies did so well that It’Sugar decided to make TikTok part of its sales strategy. The chain now has signs with the app’s logo in stores, and goods from TikTok make up 5% to 10% of weekly sales.

“That’s an insane number,” said Chris Lindstedt, the assistant vice president of merchandising at It’Sugar, which has about 100 locations.

TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials.

At Barnes & Noble, tables display signs with #BookTok, a book recommendation hashtag on TikTok that has pushed paperbacks up the bestseller list. Amazon has a section of its site it calls “Internet Famous,” with lists of products that anyone who has spent time on TikTok would recognize.

The hashtag #TikTokMadeMeBuyIt has gotten more than 5 billion views on TikTok, and the app has made a grab-bag of products a surprise hit: leggings, purses, cleaners, even feta cheese. Videos of a baked feta pasta recipe sent the salty white cheese flying out of supermarket refrigerators earlier this year.

It’s hard to crack the code of what becomes the next TikTok sensation. How TikTok decides who gets to see what remains largely a mystery. Companies are often caught off guard and tend to swoop in after their product has taken off, showering creators with free stuff, hiring them to appear in commercials or buying up ads on TikTok.

“It was a little bit of a head-scratcher at first,” said Jenny Campbell, the chief marketing officer of Kate Spade, remembering when searches for “heart” spiked on Kate Spade’s website earlier this year.

The culprit turned out to be a 60-second clip on TikTok posted by 22-year-old Nathalie Covarrubias. She recorded herself in a parked car gushing about a pink heart-shaped purse she’d just bought. Others copied her video, posting TikToks of themselves buying the bag or trying it on with different outfits. The $300 heart-shaped purse sold out.

“I couldn’t believe it because I wasn’t trying to advertise the bag,” said Covarrubias, a makeup artist from Salinas, California, who wasn’t paid to post the video. “I really was so excited and happy about the purse and how unique it was.”

Kate Spade sent Covarrubias free items in exchange for posting another TikTok when the bag was back in stores. (That video was marked as an ad.) It turned what was supposed to be a limited Valentine’s Day purse into one sold year-round in different colors and fabrics, such as faux fur.

TikTok is a powerful purchasing push for Gen Z because the creators seem authentic, as opposed to Instagram, where the goal is to post the most perfect-looking selfie, said Hana Ben-Shabat, the founder of Gen Z Planet. Her advisory firm focuses on the generation born between the late 1990s and 2016, a cohort that practically lives on TikTok.

Users trust the recommendations, she said: “This is a real person, telling me a real story.”

Instagram, YouTube and other platforms connected people with friends or random funny videos before marketers realized their selling potential. For TikTok, losing the veneer of authenticity as more ads and ways to shop flood the app could be a risk. If ads are “blatant or awkward, it’s more of a problem,” said Colin Campbell, an assistant professor of marketing at the University of San Diego.

Influencers who get paid to shill for brands are getting better at pitching goods to their followers, telling them that even though they get paid, they’re recommending a product they actually like. “They feel like they are our friend, even though they aren’t,” he said.

Channah Myers, a 21-year-old barista from Goodyear, Arizona, bought a pair of $50 Aerie leggings after seeing several TikTok videos of women saying the cross-banding on the waist gave them a more hourglass-like figure. “It’s funny, I shop religiously at Aerie and I had no idea they existed until I saw them on TikTok,” Myers said.

After those Aerie leggings went viral on TikTok in 2020, the teen retailer expanded the same design to biker shorts, tennis skirts and bikini bottoms, all of which can be found by searching “TikTok” on Aerie’s website. It wouldn’t say how many of the leggings sold.

TikTok, along with other tech companies like Snapchat, is gearing up to challenge Facebook as a social-shopping powerhouse. Shopping on social media sites, known as social commerce, is a $37 billion market in the U.S., according to eMarketer, mostly coming from Instagram and its parent company Facebook. By the end of 2025, that number is expected to more than double, to $80 billion.

Last month, TikTok began testing a way for brands to set up shop within the app and send users to checkout on their sites. But TikTok has hinted that more is coming. It may eventually look more like Douyin, TikTok’s sister app in China, where products can be bought and sold without leaving the app — just like you can on Facebook and Instagram.

“Over the past year, we’ve witnessed a new kind of shopping experience come to life that’s been driven by the TikTok community,” said TikTok General Manager Sandie Hawkins, who works with brands to get them to buy ads on the app and help them boost sales. “We’re excited to continue listening to our community and building solutions that help them discover, engage and purchase the products they love.”

That includes The Pink Stuff, a British cleaning product that wasn’t available in the U.S. last year. That all changed when videos of people using it to scrub rusty pots and greasy countertops went viral on TikTok, pushing the brand to cross the Atlantic. It launched in the U.S. in January on Amazon, with 1.3 million tubs sold monthly, and is getting calls from major stores wanting to stock it, according to Sal Pesce, president and chief operating officer of The Pink Stuff U.S.

“I’ve never seen anything like this,” he said.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Office of Public Health Studies

We are thrilled to announce the start of our Next Gen Hawaiʻi social media project. Our aim is to empower the youth of Hawaiʻi across all languages to support better health in their communities, especially in Pacific Islander, Native Hawaiian, and other communities that have been so impacted by COVID 19. We have been introducing some of our amazing Next Gen Hawaiʻi Public Health Ambassadors and sharing our first messages. 

For the rest of the year, we will be having 2 Tik Tok messages/challenges a month that can also go out on other social media (Instagram, Twitter, Facebook) focused on spreading public health awareness and in-language resources to youth, including our PI communities, to help bolster health, a sense of belonging, and in-language outreach in the time of COVID-19.

We are sharing this information with community partners who may wish to amplify these youth voices!

We would love to have other organizations post and plan to disseminate. We would also love to amplify other relevant projects on our pages, especially other inspirational youth-engagement and empowerment projects and all the amazing work to reach Pacific Islander, Native Hawaiian, and other communities in Hawai‘i. 

Our primary goal is to get correct information out there in this stressful time about resources, health, and ways to cope to our communities via youth engagement, creativity, and overall awesomeness. We also have an AMAZING poster by Sydney Unciano, Public Health MPH student, to inspire this effort.

Here are the links: 
Instagram @hawaiinextgen
Facebook @nextgenhawaii
Tik Tok: @nextgenhawaii
Twitter: @GenHawaii

We are seeking A FEW MORE Next Gen Hawai‘i Public Health Ambassadors!

Next Gen Hawai‘i Public Health Ambassadors should be <25 years, live in Hawai‘i, and interested in creating social media content around a public health messages (2 times a month) for the rest of the year. These can be posted on your social media or directly to Next Gen Hawai’i and should be amplified widely. We are still seeking Next Gen Hawai‘i Public Health Ambassadors who speaks Chuukese, Kosraean, Pohnpeian, Palauan, Yapese, Samoan, and/or Tongan.  

Next Gen Hawai‘i Public Health Ambassadors will receive an honorarium.

If you are interested in being a Next Gen Hawai‘i Public Health Ambassador, please send an email with brief information about the reason you are interested in helping your community, your social media (IF you want to share this way, not required) and your language skills to [email protected] by October 30 2020. We will send you more details and can also answer any questions there as well.

Next Gen Hawaii

10k.Caash - Aloha ft. G.U.N. (Lyrics)

Auliʻi Cravalho

American actress and singer

Auliʻi Cravalho (;[2][3] born November 22, 2000)[1] is an American actress and singer who made her acting debut as the titular character in the 2016 Disney 3D computer-animated musical feature film Moana.[4][5][6][7] She went on to star in the NBC drama series Rise (2018) and the Netflix drama film All Together Now (2020).

Early life[edit]

Cravalho was born in Kohala, Hawaii,[1] to Cathleen Puanani Cravalho, of Native Hawaiian descent, and Dwayne Cravalho,[8] of mixed Puerto Rican, Portuguese, Chinese, and Irish descent.[6][9] At the time she made her breakthrough, she was living in Mililani, Hawaii with her mother and was in her freshman year of high school, singing soprano in the glee club[10][11] at Kamehameha Schools' Kapālama campus.[12]


Cravalho has stated that she was initially not going to audition for Moana because "there were already so many great submissions over YouTube".[13] However, an Oahu talent agent discovered her at a charity competition and encouraged her to audition for the role.[9][13]The Walt Disney Company has stated that Cravalho was the last person to audition out of hundreds of actresses.[9][14]

In February 2017, it was announced that she had been cast in the pilot for the NBC drama Rise, which was ordered to series on May 4, 2017.[15][16] The series premiered on March 13, 2018, but NBC cancelled the series on May 15, 2018, due to low ratings.[17]

In November 2017, Cravalho announced she was going to reprise her role as Moana in the first Hawaiian-language dubbed Disney film.[18] The dubbed Moana premiered on June 10, 2018.[19]

On November 5, 2019, Cravalho portrayed Ariel in ABC's The Little Mermaid Live!, a live-action concert rendition of The Little Mermaid.[20][21] In 2020, she starred in All Together Now, directed by Brett Haley for Netflix.[22]

In 2020, Cravalho participated in Acting for a Cause, a live classic play and screenplay reading series created, directed and produced by Brando Crawford. Cravalho played Gwendolen Fairfax in The Importance of Being Earnest,[23]Laertes in Hamlet, Lady Catherine in Pride and Prejudice, and Jeannie Bueller in Ferris Bueller's Day Off. The reading raised funds for non-profit charities including Mount Sinai Medical Center.[24]

Personal life[edit]

In April 2020, Cravalho publicly came out as bisexual.[25]


Year Title Role Notes
2019 The Sims 4Nalani Mahi’ai (voice) Sims 4: Island Living Gameplay Trailer
Year Title Role Venue Notes
2018 Have a Nice DayTeenage daughter Minetta Lane Theater Off-Broadway live reading
Year Title Role Notes
2018 Live Your StoryHerself Music video for Walt Disney Records

Awards and nominations[edit]

See also[edit]



  1. ^ abcdDaniel, Diane (November 17, 2016). "What to See in Hawaii? Ask Auliʻi Cravalho of Disney's 'Moana'". The New York Times. New York. p. TR2. Retrieved December 15, 2016.
  2. ^"Dwayne Johnson and Auliʻi Cravalho on how to pronounce Auliʻi Cravalho". USA Today. November 16, 2016. Archived from the original on November 16, 2016. Retrieved February 24, 2017 – via YouTube.
  3. ^"Introducing Auliʻi Cravalho as Disney's Moana". Honolulu Star-Advertiser. October 12, 2015. Retrieved February 24, 2017 – via YouTube.
  4. ^Mike Miller, "All About Auliʻi Cravalho, the Amazing 16-Year-Old Voice of Disney's Moana,"People, November 23, 2016.
  5. ^Bryan Alexander, "The Rock, Auliʻi Cravalho bring true chemistry to 'Moana',"USA Today, November 21, 2016.
  6. ^ abWallace, Don. ""Moana" Star Auliʻi Cravalho is Not Your Average Disney Princess". Honolulu. Retrieved December 17, 2017.
  7. ^Julee Morrison, "Auliʻi Cravalho and Her Mom Talk Disney's Moana and The Rock,"Huffington Post, November 1, 2016.
  8. ^"Earthworks Contracting, Inc. | Better Business Bureau Profile".
  9. ^ abcWang, Frances Kai-Hwa (October 7, 2015). "The Next Disney Princess is Native Hawaiian AuliCravalho". NBC News. New York: NBCUniversal. Retrieved February 27, 2017.
  10. ^Levine, Daniel S. (May 6, 2017). "Auliʻi Cravalho: 5 Fast Facts You Need To Know". Retrieved January 14, 2018.
  11. ^Grubbs, Jefferson (October 7, 2015). "Moana Star Auliʻi Cravalho Joins A Long Line Of Actresses Of Color Who Voiced Disney Princesses". Bustle. Retrieved February 11, 2018.
  12. ^"KS Kapālama sophomore Auliʻi Cravalho cast as Disney's "Moana" | Kamehameha Schools". Retrieved February 25, 2017.
  13. ^ abRice, Lynette (October 7, 2015). "Meet the Next Disney Princess – and Get a First Look at Her Movie, Moana!"People. New York: Time Inc. Retrieved on June 14, 2016.
  14. ^Ledbetter, Carly (October 8, 2015). "Meet Your New Disney Princess 'Moana', Played By 14-Year-Old Auliʻi Cravalho". The Huffington Post. Retrieved on June 14, 2016.
  15. ^Andreeva, Nellie (February 27, 2017). "Moana Star Auliʻi Cravalho Cast In NBC Pilot Drama High From Jason Katims & Jeffrey Seller". Deadline Hollywood. Retrieved March 21, 2017.
  16. ^Andreeva, Andreeva (May 4, 2017). "'Rise' & 'For God And Country' Picked Up To Series By NBC". Deadline Hollywood. Retrieved May 13, 2017.
  17. ^"NBC's Theatre-Focused Drama Rise Sets March Premiere | Playbill". Playbill. Retrieved November 17, 2017.
  18. ^"Auliʻi on Instagram: "Aloha nui kākou! Eia nō hoʻi au ʻo Auliʻi Cravalho ma Nuioka nei. A piha ʻeu ka hauʻoli i ka hana hou ʻia ʻana ʻo Moana... a i kēia…"". Instagram. Retrieved May 19, 2018.
  19. ^"Disney's Moana to make World Premiere in ʻŌlelo Hawaiʻi at Ko Olina's World Oceans Day, June 10 – Ko Olina". Ko Olina. Retrieved May 19, 2018.
  20. ^Levin, Gary (August 5, 2019). "'The Little Mermaid': ABC resurfaces plans for a live musical version of the classic film with Queen Latifah". USA Today.
  21. ^Bentley, Jean (August 5, 2019). "'Little Mermaid' Live Starring Auliʻi Cravalho Set at ABC". The Hollywood Reporter.
  22. ^Wiseman, Andreas (July 24, 2019). "'Moana' Star Auliʻi Cravalho To Lead Cast In Movie 'Sorta Like A Rock Star' For Netflix & Director Brett Haley". Deadline Hollywood. Retrieved October 16, 2019.
  23. ^Acting for a Cause (March 26, 2020). ""The Importance of Being Earnest" Feat. Auli'i Cravalho, Justice Smith - Dir. Brando Crawford". YouTube. Retrieved June 29, 2021.
  24. ^George, Doug (May 13, 2020). "Oak Parker stages Zoom plays as COVID-19 benefits, casting Florence Pugh and more young Hollywood actors". Chicago Tribune. Retrieved June 29, 2021.
  25. ^Sommer, Ava (April 9, 2020). "Auliʻi Cravalho is Bisexual: Moana Star Comes Out On TikTok". Billboard. Retrieved April 14, 2020.
  26. ^"2016 AWFJ EDA Award Winners | Alliance of Women Film Journalists". Retrieved February 5, 2017.
  27. ^"The 2016 WAFCA Awards Nominations". WAFCA. December 3, 2016. Retrieved December 4, 2016.
  28. ^Flores, Terry (February 5, 2017). "'Zootopia' Wins Top Prize at Annie Awards (Winners List)". Variety. Retrieved February 5, 2017.
  29. ^Levy, Dani (February 2, 2017). "Justin Timberlake and Kevin Hart Lead Nickelodeon's Kids' Choice Awards Nominations". Variety. Retrieved March 10, 2017.
  30. ^"Teen Choice Awards 2017 Reveal Second Wave of Nominations". E! News. July 12, 2017. Retrieved July 12, 2017.
  31. ^Ceron, Ella. "The Pretty Little Liars Were ALL Nominated for the Same EXACT Award". Teen Vogue. Retrieved June 20, 2017.

External links[edit]


Tok aloha tik

Oct. 18—Aloun Farms has put together several pumpkin season offerings in lieu of its Annual Pumpkin Festival.

The events, which started last weekend, also will be held Saturday and Sunday. The festival would typically attract about 60, 000 attendees over three weekends in October for hayrides, farm-style food, pumpkin-and produce-picking, entertainment, games and other family ­-fun festivities, but it was canceled for the second year in a row due to gathering restrictions.

Aloun Farms this year is offering a Giant Pumpkin Harvest Drive-Thru Market and Pumpkin With Aloha Decorating Contest.

"We know everyone looks forward to our Aloun Farms' Annual Pumpkin Festival, so it's unfortunate that we had to cancel our highly anticipated fall event again this year, " said Alec Sou, Aloun Farms president and general manager. "But the safety of our staff, volunteers and community is our highest priority, which is why we are offering new ways to enjoy and take advantage of our pumpkin season, now that restrictions have slightly eased."

Aloun Farms' Pumpkin Drive-Thru will take place at its Ewa pumpkin field, where guests can pick and clip their own giant pumpkin straight off the vine. This year's harvest of 35-to 100-pound giant pumpkins is limited and available on a first-come, first-serve basis for $50 each. A minimum purchase of one giant pumpkin is required to enter the pumpkin field.

Those interested in Aloun Farms' smaller pumpkin varieties, including the rare pink Cinderella pumpkin, other gourds, 'Ewa Sweet corn and melons, can access Aloun Farms' Pumpkin Drive-Thru Market, where customers can drive up to one of four produce stations and shop, for up to 15 minutes.

Anyone planning to decorate their pumpkins also can enter Aloun Farms' and D.R. Horton's Pumpkin With Aloha pumpkin carving and decorating contest for a chance to win prizes including a grand prize staycation at Embassy Suites Waikiki. Entries can be submitted online through Oct. 31 either by posting and tagging @alounfarmshawaii on Instagram or Facebook, or emailing a photo to aloun marketing Winners will be selected and featured on Aloun Farms' website Nov. 5.

Mask-wearing and social distancing will be required and enforced at both Aloun Farms Giant Pumpkin Harvest and Drive-Thru Market. Aloun Farms staff who will be working the event are all fully vaccinated.

For more information, go to.

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Welcome to Tiki Paradise

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Capture major island vibes for your next gathering by throwing the best party of the summer on the Detroit river or in St. Clair Shores. With multiple Tikis available at all locations, we can accommodate parties big and small.

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    • The tour leaves at the exact time you signed up for. If you are late it will cut in to your allotted 2 hour time slot. You will not receive additional time.

  • $275 Mon-Thurs, 9:15pm tours $300

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  • Each Tiki Boat holds up to 6 guests (Max weight limit 2300lbs)

  • Bluetooth speakers on board

  • Detroit: 4 Tiki Boats! Rent all four to accommodate parties up to 24 (no more than 6 guests per boat)

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  • Wyandotte: 1 Tiki Boat (no more than 6 guests per boat)

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By Eric Stinton, the Honolulu Civil Beat

October 12, 2021

Department of Education Interim Superintendent Keith Hayashi sent out a letter last week to parents warning about harmful TikTok challenges happening in schools.

"The latest trend on the social media platform encourages students to participate in monthly 'challenges' involving vandalism, violence and other inappropriate behavior while at school," the letter says.

A number of schools in Hawaii have already experienced behavior associated with these challenges, most notably the "devious lick" challenge which dares students to make huge messes in school bathrooms and/or steal items from school. I had a trash can go missing from my classroom last month, a truly devastating casualty for kids who yell "Kobe!" when disposing of crumpled-up papers.

TikTok has since banned videos associated with the devious lick challenge, and while lists of other supposed challenges have circulated online, there is reason to believe they are not actually intended to be put into action so much as rile up the "kids these days" crowd. Fittingly, the Wikipedia entry for devious licks includes a link to the page for "moral panic" as a related topic.

Still, local schools have reported an uptick in theft and vandalism recently, much of which is not as harmless as my missing trash can. It's reasonable to connect the behaviors with the TikTok challenges, even though kids have been making messes in bathrooms and stealing things from school long before the internet existed.

These challenges have engendered a great deal of pearl-clutching discussion, but the real discussion we should be having now is about what the role of school is, what it should be, and how to bridge the gap between them.

Schools should, of course, teach academics. That's the most traditional notion of what schools do, though there are debates about what should be taught and why.

Other functions of school are less obvious. Education professionals once bristled at the notion of teachers as babysitters, but the pandemic has clearly shown that providing child care is a fundamental role of schools now. Sending children to school allows parents and guardians to go to work, and school-based food programs have become vital sources of food for an increasing number of families.

Most people would also agree that schools should teach more than academics: how to behave, how to be hygienic, how to interact with others, how to manage emotions, among other things. Many of these skills fall under the category of executive functioning, which are at least equally important as academics, if not more.

If you're easily pressured by social media to act in a way that could land you in jail shortly after high school — when kids are legally adults — then your knowledge of algebra may not be the most urgent concern.

The Good Teacher might say that we should embed executive functioning skills into academic lessons, that we should meet student needs where they are individually instead of where we think they collectively should be based on their age. That's sound in theory, but it becomes less feasible when school funding is wildly variable and teachers are overworked, underpaid and in short supply.

So who is responsible for teaching kids how to think about potential consequences before acting, how to choose what they spend their time and attention on, or how to behave appropriately in social settings?

After a certain age, schools don't teach how to behave so much as respond to misbehavior, which is no doubt a form of education, but it's built on a tacit assumption that kids are coming to school already knowing how to act. That's simply not always the case.

Is it reasonable to expect that learning will also happen at home? It's hard to answer "no" to that question, but it's not much easier to figure out what "yes" means exactly. What's clear to me, however, is the key ingredient to student success is how involved their parents are in their learning, academic and otherwise.

In her recent book "Educating with Aloha," longtime Hawaii educator Jan Iwase stresses the importance of family and community involvement with schools. It's an intuitive argument: consistency and cooperation between homes and schools will be mutually reinforcing. If there are two horses pulling a carriage together in the same direction, it'll go a lot farther than if the horses were pulling in different directions, or if one of them was simply too tired to move.

But Iwase also underscores why this can be so hard: "Single-parent families, parents working more than one job to make ends meet, and older children taking care of their younger siblings can be barriers to a positive home/school partnership and, ultimately, to student success," she writes.

That is a tragically accurate description of the environments many of my most behaviorally challenging students have come from. Most parents genuinely want to be more involved with their kids' education, they simply can't. They're busy working and trying to pay bills like everyone else, and exhausted when they're not busy.

When parents are unable to be involved, not only are lessons from school not being reinforced, kids also become more susceptible to negative outside influences. When parents have the time and means to check homework, talk to their kids about their lives, help organize their backpacks, enforce a consistent bedtime, and stay on top of their communication with the school, it's a lot less likely that kid will go to school the next day and destroy soap dispensers or steal trash cans.

The question is not what should schools teach versus what should families teach; it's what are the problems that schools can best address versus what are the problems that society can best address.

If we truly care about children in Hawaii, we need to improve the economic conditions of local people. That means raising wages and improving health care benefits for hourly workers, and investing more in social services like post-birth care and education for new parents.

It is impossible to fully eradicate all bad behavior in schools. Students will always misbehave, but one of the most important roles of school is providing a safe arena in which to make mistakes and learn from them.

My fear is that people will focus so intently on TikTok challenges that they begin to think of them as a unique problem instead of what they really are: a fresh-looking symptom coming from an old, stubborn illness.

Honolulu Civil Beat is dedicated to cultivating an informed body of citizens, all striving to make Hawaii a better place to live. We achieve this through investigative and watchdog journalism, in-depth enterprise reporting, analysis and commentary that gives readers a broad view on issues of importance to our community.


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